Nederlands 
English You don't want pretty dashboards.
You want to know what marketing delivers.
As a director you steer on growth, margin and predictability. Marketing must be a reliable factor in that, not a black box that constantly asks for budget without delivering proof. Datafy gives you what you've been looking for: an independent model that calculates, validates and makes visible the actual ROI of your media investments.
What it delivers
Reliable revenue forecasts
Datafy calculates expected revenue based on your current media mix — per week, validated afterwards. Not a gut feeling, but a mathematical prognosis with proven accuracy.
Accountability to channel level
Every euro is linked to a measurable contribution. Not claimed by a platform, but calculated by an independent model. This gives you the foundation for substantiated budget decisions.
Scenarios for every budget round
What happens if you increase the budget by 20%? Or shift it to other channels? Datafy calculates the expected effect before you decide — so you go into the boardroom prepared.
Resultaten die voor zich spreken
Voor CheapTickets.nl zetten we Datafy nu enkele jaren in. Met behulp van Datafy hebben we verregaande inzichten in de performance van de media mix. Resultaten zijn een onderbouwde afname van 20% in performance kosten met behoud van resultaat.
Datafy heeft ervoor gezorgd dat wij onze budgetten over alle kanalen heen kunnen optimaliseren en beoordelen. Sinds we de adviezen van Datafy strikt opvolgen merken we een daling van de CPS van 33%.
Bij Essent gebruiken we naar grote tevredenheid al jaren Datafy. De Media mix tool zorgt ervoor dat we overall de beste budgetinzet hebben over al deze kanalen.
Marketing that is accountable.
A demo takes 30 minutes. We show how Datafy works for your organisation.