Nederlands 
English Platform ROAS is what the platform wants you to believe.
Datafy calculates what actually happens.
As an e-commerce manager you are under pressure to deliver results. Every channel reports its own ROAS. Datafy calculates the actual incremental effect — independent of platforms, based on your own data.
What Datafy calculates for you
Incremental ROAS per channel
Datafy calculates the actual incremental ROAS: the revenue generated above what would have happened without the campaign. Per channel, comparable and validated.
Channel cannibalism mapped
Which channels claim the same conversions? Datafy identifies overlap and cannibalism — so you stop paying twice for the same customer.
CPA optimisation per product category
Datafy calculates the optimal media mix per product category. This allows you to target campaigns more specifically and reduce your CPA.
Campaign forecasts for the budget
Before you launch a campaign, Datafy calculates the expected revenue and ROAS. Afterwards it validates whether the prognosis was correct.
Server-side tracking as data foundation
Datafy works with first-party data and server-side tracking — independent of third-party cookies and platform pixels.
Resultaten die voor zich spreken
Voor CheapTickets.nl zetten we Datafy nu enkele jaren in. Resultaten zijn een onderbouwde afname van 20% in performance kosten met behoud van resultaat.
Sinds we de adviezen van Datafy strikt opvolgen merken we een daling van de CPS van 33%.
Bij Essent gebruiken we naar grote tevredenheid al jaren Datafy. De Media mix tool zorgt ervoor dat we overall de beste budgetinzet hebben over al deze kanalen.
Higher ROAS. Lower CPA. With proof.
A demo takes 30 minutes. We show how Datafy works for your e-commerce operation.