Nederlands 
English You know what your channels cost.
Datafy shows what they yield.
As a marketing director you are responsible for results that are difficult to prove. Every channel claims its own success. Datafy calculates the actual contribution — independent, validated and comparable across all channels.
What Datafy offers you
Incremental attribution per channel
Datafy calculates the actual incremental effect of each channel — corrected for overlap, seasonality and market conditions. Finally attribution that doesn't depend on cookies or last-click.
Budget optimisation based on ROI
Based on the contribution per channel, Datafy gives concrete recommendations: where to increase, where to cut back, and what the expected effect on revenue will be.
Scenarios for every boardroom moment
Whether it's a budget increase, reallocation or new channel: Datafy calculates what you can expect before you decide.
Offline media measurable
TV, radio, out-of-home: Datafy models the effect of offline channels in the same model as online. For the first time comparable.
The model proves itself
Every prognosis is compared to actual results. Datafy shows where it was right and explains where it deviated — so the model and your understanding continue to improve.
Resultaten die voor zich spreken
Voor CheapTickets.nl zetten we Datafy nu enkele jaren in. Met behulp van Datafy hebben we verregaande inzichten in de performance van de media mix. Resultaten zijn een onderbouwde afname van 20% in performance kosten met behoud van resultaat.
Datafy heeft ervoor gezorgd dat wij onze budgetten over alle kanalen heen kunnen optimaliseren en beoordelen. Sinds we de adviezen van Datafy strikt opvolgen merken we een daling van de CPS van 33%.
Bij Essent gebruiken we naar grote tevredenheid al jaren Datafy. De Media mix tool zorgt ervoor dat we overall de beste budgetinzet hebben over al deze kanalen.
Steer on what actually works.
A demo takes 30 minutes. We show how Datafy works for your marketing team.